The challenge was

Cool color, hottest vibes.

Violet may be a cool color, but right now it's the HOTTEST.

The Pantone Color of 2018, "Ultra Violet", sets a cosmic tone for the year to come. If your New Year's resolution is to create more art, we've got a great place for you to start: create a design celebrating Ultra Violet! What does it bring to mind for you? A play on "Roses are red, Ultra Violet is def not blue"? The mystical vibe that purple shades are often linked to? A parody of that classic PANTONE square?

2017's color of the year showed us it IS easy being green...what does PANTONE 18-3838 (RGB values (101 | 78 | 163)) say to you for this year? Play some "Purple Rain" to get yourself in the zone and dive headfirst into the most ultra of violets.

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