UPDATE: Check out the design in Times Square! : Introducing Sony Soundtrack winner, Jay Fleck!

UPDATE: An animation of Jay's design is now live in Times Square! Post photos below if you happen to be in NYC!

Congrats to Jay Fleck! His design Soundtrack to a Peaceful Night was chosen as the Sony Soundtrack winner! Along with $5,000 cash, Sony X Headphones, and concert tickets, he also won the opportunity to have his design displayed right smack in the center of Times Square for a week starting Dec. 3. Way to go Jay!

We picked Jay’s brain about his design inspiration and musical style.

How does your design represent your musical style?

I think a good song can transport you somewhere. Maybe somewhere fun and happy- a rhythm that makes you want to dance or a catchy melody that you can't resist singing along to. Or maybe somewhere calm and introspective, which is what I envisioned with my design. A hot air balloon floating above mountains in a moonlit sky. It makes me think of the last song you might listen to before turning in after a night out with friends, or maybe something playing while sitting around a campfire.

What are some of your favorite songs? Any special memories associated with them?

I have favorite songs of the week or month but I'm always moving on to something new or different. So while it's really tough to pick overall favorites, off the top of my head I might say "Do You Realize" by the Flaming Lips, "Lost Cause" by Beck, “Nightswimming” by REM. Many of my favorite songs are marked with a certain sincerity and emotion. I find something in the lyrics or melody that I can relate to and apply to my life or how I'm feeling at the moment. And that's true of these three songs (and many, many others that I love).

What role does music play in your life?

Music is huge in my life, especially when it comes to design. If I'm working on something for Threadless, or just experimenting or looking around for inspiration, 90% of the time I have music playing. Music is what makes me productive.

What song are you going to listen to first on your new headphones?

I've been listening to Tame Impala recently. I think "Feels Like We Only Go Backwards" off the new album would be perfect.

Nice chattin’ with ya Jay! Everybody else, pick up his tee now.

Watch this
ir0cko profile pic Alumni


spacesick profile pic Alumni

nice! congrapes!

cshimala profile pic Staff

Nice work Jay!

jeffreyg profile pic Alumni

wooo go Jay!


Congrats, it's gorgeous. The general musical style challenge was cool- next I'd love to see how artists interpret individual song titles. I'm a swing dancer and so many jazz/swing classics would make awesome tshirts (Honeysuckle Rose, Straighten Up and Fly Right)..I'd love to see Jay's specific songs mentioned too (Lost Cause, Nightswimming). How 'bout it threadless?


Cool and congrats! Does anyone know where this is going to be displayed in TImes Square?

jeffreyg profile pic Alumni

nice! i'll stop by there later today or tomorrow

DontCallMeBlanket profile pic Alumni

Yeah if anyone has a pic or video I'd really appreciate it! I found a times square webcam but it's pretty hard to make out.

StrayTangent said:

Cool and congrats! Does anyone know where this is going to be displayed in TImes Square?

It's at 43rd and 7th, right behind the NYC Police Dept.

jeffreyg profile pic Alumni

sweet! thanks kara

i might stop by after work, or go with craig tomorrow

spacesick profile pic Alumni

yes please


Really great stuff.


Nice work! Where is it in Times Square? I'll be there tomorrow!

jeffreyg profile pic Alumni

here are some pics i took with my phone today.. was there with Craig and he took some cooler ones, so look out for those soon

emeryg profile pic Alumni

very very very very cool!

jeffreyg profile pic Alumni

It comes up 16 times an hour but randomly haha



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