What do Threadless partnerships mean for artists??? Update: Gap is live!
UPDATE! Our latest partnership with Gap has launched! Check out this map to see it with your own eyes!
Some of you may have heard about our latest massive partnership through the grapevine. Some of you may have even been notified that your design(s) is part of it... If notâ€¦ you get the news early as an Alumni: Prepare to see exclusive Threadless products at Gap stores starting at the end of February! With how much help and support we've had from Alumni over the years on these types of initiatives, I wanted to make sure you were the first to know!
We are launching with 26 designs, every one of which has never been printed before. And, there will be many more launches of many more designs throughout the year. More details to come about this shortly but the thing I'm most stoked about with this partnership is how far Gap has gone in-store to tell the artist's stories, can't wait to show pictures! PLEASE KEEP THIS CONFIDENTIAL until we make the official announcement in late February.
What I really wanted to discuss in this thread is Threadless partnerships more broadly. The fact that, now, when you submit a design to Threadless, it's not just to become a Threadless tee. We are working with many partners, Gap is just one, to find opportunities for many more of the designs submitted. Some of these you've seen like Griffin, Dell, Thermos, etc. Others are future partnerships in the works and let me tell you, there are a LOT of them! Some are t-shirt based like Gap but others aren't. We're a design community first, it just so happens we've mostly been printing designs on tees.
One of the things we've struggled with is finding designs for partners. It's an extremely manual process. We've had nearly 400,000 designs submitted to Threadless in the past but we really don't have a very good way to search through them to find designs for partners. Well, now you can help by tagging your designs! For the best chance at getting your design selected for a partnership, we need you to tell us more about the content, concept and appeal of your design.
Thanks! And keep in mind that when you submit a design in the future, it may not just be Threadless.com where or what you could see it end up on - we're looking for all sorts of opportunities to get your work out into the world. Over time you will also see us make submitting ideas for things other than tees an easier process.
p.s. In case it's not crystal clear, we always contact you about an opportunity before we give your design to a partner.