Introducing Threadless Labs and our first experiment!
We're experimenting with some new stuff (products, printing, and some more jazzed up things) and we're calling it Threadless Labs! The first thing we're going to test out is direct to garment printing (DTG). DTG printers use nozzles to print, rather than screens. So it's an inkjet printer basically. The color comes out all in one pass and directly onto the tee (hence, direct!), rather than with multiple printing screens with multiple colors. The benefit of this for you as a shopper is that you'll be able to buy more designs every week. The benefit for you as an artist is that you'll have more of an opportunity to be part of one of our lines (regular line, guys only, girly only, hoodies, kids only).
Here's how it works: starting today, we'll print 4 more new designs every single week (in addition to our 10 new ones), so we'll be selling 14 designs a week. Each of these 4 shirts will get a week trial. They'll be on preorder and if they sell well, we'll rush them to our printer and screenprint a large batch. The artist will receive the full Threadless payment as if it was a normal print. If they don't sell well, we'll give the artist 10% of what we sell for that week total, and the rights to the design back to them. This format will allow us to take mega risks on what designs we decide to print. So we'll be able to print crazier stuff, hopefully!
We'll use those 4 extra spots to experiment in all kinds of different ways, so you'll start to see some more stuff soon about this!
UPDATE: We just wanted to let everyone know that if you do order a shirt that’s been printed with DTG, it’ll take a tad bit longer to arrive, since it’s a special order. It could be up to 2 weeks, but hopefully no later.