Kill a myth everyday
The world is full of myths. It's a small initiative to kill few of them.
I feel this concept require some text for backing. The layout is done such a way that the text also look like a part of the design.
Can be printed with 8 colours.
The Body copy in the design:
"Complete myth. Chameleons don’t change colour to match the background. They change colour as a result of different emotional states. If they happen to match the background, it’s entirely coincidental. Chameleons change colour when they are frightened or picked up or when they beat another chameleon in a fight. They change colour when a member of the opposite sex steps into view. Sometimes, they change colour due to fluctuations in either light or temperature."