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I'm so confused with these product photos.
I find them a bit confusing, too. Maybe it's just me, but (IMO) it would be nice if those that are in non-reflective white ink (assuming any of them still are) explicity said so, so as to distinguish them clearly from the reflective grey-ink ones. :-/
The above version with white print is not reflective.
The below version with dark grey print is reflective when light hits it.
With light on it...
I'll have someone label the photos