The challenge was

Show Your Acuteness For Cuteness.

Have you ever seen something so cute that you let out an involuntary squeal of excitement? That’s the kind of unbridled joy kawaii brings out in people. Originating in Japan, kawaii’s culture of cuteness has become a worldwide phenomenon.

Partnering with the brilliant folks at Hot Topic, we present to you your next challenge: Make an original kawaii design that’s achingly ADORABLE. Whether human or an anthropomorphic creature, traditional kawaii characters break the cuteness scale with their giant beady eyes, shy demeanor, and subtle facial expressions. You can incorporate similar elements, or go wild with your own unique interpretation of “cute.” Also, consider serving us a sugar rush of bright pastel colors to strike a cheerful tone.

Design examples:
Left: Red Panda by Jclovely
Middle: Sushi Skateboard by Benjimoji
Right: Boba Wave Tea by Vincenttrinidad