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Jurassic Park 30th Anniversary Presented by BoxLunch

A wildlife park of dinosaurs? What could go wrong?

Bring prehistoric creatures back to life with your art.

It's time to embark on an artistic journey 65 million years in the making. In collaboration with our friends at Box Lunch, we challenge you to make a new design that captures the adventure, wonder, and excitement of Jurassic Park, the blockbuster film from Universal Pictures and Amblin Entertainment which celebrates its 30th anniversary this year. Channel your inner Dr. John Hammond and take us on a tour of a dinosaur-filled park where absolutely nothing could go wrong. Cue the iconic Jurassic Park theme music!

To spark your imagination, think about the themes and concepts Jurassic Park has explored over the last 30 years. You could focus on the dinosaurs themselves, illustrating the majesty of a Brachiosaurus, the ferocity of a T. rex, or the stealth of a Velociraptor. Or maybe delve into the world of futuristic DNA experiments and confront the ethical dilemmas faced by the park’s scientists. You could also picture what it would be like to be a visitor of Jurassic Park, capturing the excitement of coming face-to-face with these magnificent prehistoric creatures (who would never escape their enclosures and wreak havoc on the park, of course).

The creative possibilities are endless!

Guidelines to Follow:

  • Use your original artwork.

  • Characters (human or dinosaur) cannot appear to be endorsing or holding products co-branded with logos.

  • The Jurassic World franchise has broad appeal, but should never verge on R-rated material (over sexualized characters or push the limits of blood, gore, and intensity).

  • Jurassic World dinosaurs never depicted or referred to as beasts or monsters. They are never comedic.

  • Dinosaurs are characters in their own right and must not be anthropomorphized. They do not talk, wear clothes, or gesture like humans.

  • The dinosaurs of Jurassic World must never be shown with generic or unapproved dinosaurs. For example, do not show Jurassic World dinosaurs with generic dinosaurs not from the films, nor create your own dinosaurs.

  • Jurassic World dinosaurs have a distinct look inspired by the films. Artwork should leverage that look, even if based on scientific findings (such as feathers).

  • Ensure dinosaurs are featured in scale to one another.

  • Dinosaurs should not be posed so that they are intentionally eating various items. For example, a dinosaur should not be seen eating a human or other item.

  • Characters can only wear costumes as seen in the films.

  • No adult references (sex, drugs, alcohol, excessive violence, profanity, gambling, etc.) are allowed.

  • No references to third-party IPs.

Challenge Details

  • Grand Prize:

    • $2500 Cash + $250 Threadless Gift Card
    • One on One 30-Min virtual meeting with Jeremiah Schaeffer
    • 6-movie collection + 1 x Dilophosaurus Ambush LEGO Set ($19.99 value) + 1 x Visitor Center: T. rex & Raptor Attack LEGO set ($129.99 value)

  • 2nd Place:

    • $1000 Cash + $150 Threadless Gift Card
    • 6-movie collection + 1 x Brachiosaurus Discovery LEGO Set ($79.99 value) + 1 x Triceratops Research- LEGO Set ($49.99 value)

  • 3rd Place:

    • $500 Cash + $100 Threadless Gift Card

  • Plus additional earnings will be paid to artists for any design(s) selected for retail at BoxLunch or other retail partners

  • This Design Challenge is presented by BoxLunch, powered by Threadless

Submit a design

Submission kit

An Artist Shop is required to submit. If you do not have one, one will be created for you automatically when you click the "Submit A Design" button.

Note: Designs submitted to this challenge cannot be published for sale without approval.

Submit from:

Officially Licensed by UCS LLC and Amblin x BoxLunch
All approved designs from this challenge have been officially licensed

Design Challenge Judges
  • Les Schettkoe, Creative Director, Fashion & Living North America, Universal Products & Experiences

    Les Schettkoe

    Creative Director, Fashion & Living North America, Universal Products & Experiences

    Les Schettkoe is currently the Creative Director of Fashion & Living at Universal Products and Experiences. He grew up on a steady diet of pop culture and punk rock in southern California where he was always drawing, but never considered a creative career path until a bit later in life. During his time of owning a record store, he taught himself how to use a computer for graphic design purposes. A few years later he got his first corporate job with Disney which introduced him to the world of licensing. In 2009, he went out on his own where he ran a design studio for fashion and collectible vinyl toys. He later made his way to a key vinyl toy player where he headed up creative for a few years before moving to Universal.

  • Jeremiah Schaeffer, Sr. Brand Director, Franchise Creative, Universal Products & Experiences

    Jeremiah Schaeffer

    Sr. Brand Director, Franchise Creative, Universal Products & Experiences

    Jeremiah Schaeffer (not to be confused with the aspiring Raptor Trainer) is currently the Sr. Brand Director of Franchise Creative at Universal Products and Experiences overseeing all the studios film, animation and television portfolio. Born and raised in Southern California, Jeremiah knew from an early age that he was going to be a working Creative. “Life found a way” and as an OTIS College of Art and Design graduate in Graphic Design, Jeremiah quickly jumped into the world of Entertainment – with stints at 20th Century FOX, MGM, and Disney before settling into a 14 year (and counting) career at DreamWorks Animation and Universal. Jeremiah has a knack for supporting films with a lot of “bite” to them. From Dragons, to Dinosaurs, and hungry shark attacks off the coast of Amity Island, he has used his talents as a Creative strategist and storyteller to feed the fanship of such beloved brands. His most notable contributions include the brand refresh of the DreamWorks Animation Studios logo and his day to day brand stewardship of the Jurassic World Franchise. Whether its consumer products, live entertainment, retail, or theme parks – “Jerassic Jer” is there to see it through!

  • Jordan Miller, Sr. Buyer, Women’s Apparel, Box Lunch

    Jordan Miller

    Sr. Buyer, Women’s Apparel, Box Lunch

    Jordan Miller is the Sr Buyer of Women's apparel for BoxLunch so when it comes to design she's more than just a "clever girl", and always hits it out of the (Jurassic) park! Hailing from the sun kissed coast of Southern California, you can catch her hiking or spending time at the beach if she's not busy being a lizard mom of three adorable present day dinosaurs.

    As a senior buyer at BoxLunch, Jordan plays a vital role in curating the store’s diverse and engaging selection of pop culture merchandise. Her passion, expertise, and dedication continues to elevate products to new heights. As a judge, Jordan maintains a fair and unbiased approach, considering various elements such as creativity, technique, composition, and overall execution. She values originality and innovation, always looking for artists who push the boundaries of traditional fan art and bring something fresh to the table.

Designs from this challenge

Jurassic Park 30th Anniversary Presented by BoxLunch


BoxLunch is a civic-minded web + brick and mortar based specialty retailer offering a curated collection of licensed and non-licensed merchandise. With every $10 spent on our pop culture-themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles, BoxLunch will help provide a meal secured by Feeding America® on behalf of local member food banks.