Hi! Liz here, I am the sender of the newsletters here at Threadless. Love me? Hate me? Either of those I can take, ignore me, well that hurts.
Here at Threadless we want to give you news, how you want, where you want. You want Facebook updates but hate getting email? That's fine by us. What is important is we keep you interested and give our community everything it needs to thrive, grow and be, well a community.
On Wednesday we sent out what will be the first of our "Breakup" emails asking people who have not acted on an email for a long time to either click, or we'll stop sending. We are taking a proactive step to stop sending emails to our newsletter subscribers who aren't reading them. There are some boring technical reason as to why this will benefit Threadless, but more importantly we want to work within our community to give them the information they want, when they want it, where they want it.
We are also thinking of ways to redesign the newsletters to maximize impact...you know, give you the content you want to receive. So tell us, what do you want to see in the newsletters? What do you not want to see?