We are now utilizing "Clear Gifs" on the website to better understand the effectiveness of the content we provide on Threadless and our related sites. The information we collect by utilizing these Clear Gifs is in no way tied to our customers' personally identifiable information.
Section 3 Cookies and Web Beacons ... Our third party advertising partner employs a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personally identifiable information. To learn more about our advertising company’s use of clear gifs, please go to http://www.doubleclick.com/privacy/faq.aspx