Since Threadless has started, we've always been less than 100% satisfied with the tees we've printed on. Some people really like how American Apparel is cut, some like Fruit of the Loom better. Some people like Fruit's weight better, some people like AA better. We've spent the last 18 months checking out some of the best tees on the planet and still remained dissatisfied with our options. The decision was made to start looking into creating our own private-label tees!
Over the past 6 months, we've been working with a Los Angeles-based manufacturer to create a Threadless-specific tee shirt. These shirts are based on our experience as a tee shirt company, and the feedback we've gotten from our community since the beginning of Threadless. Imagine a tee that is less boxy than a Fruit of the Loom, but not as skinny as an American Apparel. Imagine a tee whose fabric is softer than American Apparel but not as thin. Are you starting to get the picture? Isn't this exciting?! On our end, the advantages of this are endless. We can guarantee that all of the colors we get aren't re-dyed, allowing us to add printing processes like discharge to our abilities full-time. We can guarantee that we have a color palette of 20-colors available to us at all times. The possibilities for customization are endless. Plus, we can adjust specifications based upon feedback from the community. Our private-label manufacturing will be producing all garments for us including Guys, Girls, Kids, Longsleeves, and Hoodies! After 6 successful years working with suppliers and middlemen, it's time to cut the cord and go direct to the source!
One important logistical issue that we'd like to point out is that there will be a period of time where we'll have a mixture of the older-style tees and the new-style tees available at the same time. We will make it 100% clear which tee you're buying on the product page until the transition is complete. We hope everyone loves these new tees as much as we do. We're so confident that you will! To get things rolling with this, we'll be releasing one special tee tomorrow using our new tees! Keep your eye out for that!!
From there we're going to be rolling out Girly tees in the new style in right around the new year, while the Guys stock is being produced. Kids and Guys should launch around the same time. We'll keep you guys posted with all the details!