We love slogans, and we're committed to printing them. And you might have noticed that back in the spring, we brought TypeTees site back into Threadless.com to make sure everyone gets to see them.
Other people must love slogans too because slogan submissions have really exploded. We've received almost 2.25 MILLION slogan submissions since we started - 850,000 in 2009 alone!
There are some gems in there, but there are a lot of variations, duplications, and stuff that wouldn't get printed for one reason or another. That makes voting a chore and hard to get enough votes to be meaningful (the average number of votes per submission on Threadless is around 225 but the average on slogans is only 17).
Getting a slogan printed is almost as good as seeing your name up in lights. And we've heard your frustrations with the current process. After mashing that up with the ideas we've had around the office, we've started working on changes to the slogan process to simplify things, increase voting and exposure, and ultimately get more slogans printed.
So here's what we've got cookin'.
First up, we'll do this stuff:
You'll only be able to submit 1 slogan per 24 hours. Yeah, it's drastic, but that's the point. We want you to only send your very best from that day. And that way, scoring is focused on the slogans people are really behind.
Have better instructions
There isn't a hard and fast checklist for what will or won't get printed but there are some general things to avoid. Odds are if you are reading this blog, you know these, but we'll give some quick tips on the submission form.
We're going to incorporate some of the way Twitter tees worked and use viewing/scoring in addition to submission time to sort the list of slogans available for voting. This will allow the really good slogans to rise to the top and it will also prevent vote stuffing by getting more eyes on the ones that are getting a lot of votes.
After that, we'll do a second round:
Submissions will be automatically tweeted to a slogan-specific address. (We're still deciding whether that will be all slogans or ones that have reached a certain threshold - say 10 "I'd wear it" votes.) Every day we'll also tweet the highest scoring design and then @Threadless will retweet.
Create a timeframe for voting
Slogans will be up for scoring for 7 days, just like design subs.
Have profile updates
We're going to tweak the slogans tab to improve the presentation of your slogan contributions.
We're still talking about exactly when these changes will happen, but we'll keep you updated. We want everyone to help us make sloganeering better. So once we do these things, we'll be able to test things like how many subs you can make, lengthen the scoring period, etc. based on your feedback.