I find your lack of faith disturbing
It's been a long time since I've been excited about an Apple product. And this is from the guy that almost proposed on stage at Macworld. I e-mailed Steve Jobs if I could, but he politely turned me down. True story.
I've used Apple computers since elementary school with the Apple IIe. I was definitely in the cult of Apple, but over the years that enthusiasm died down. With the popularity of the iPhone and iPad, I feel that the soul of Apple as a creative company is gone. Rather than focusing on great products used to create, now Apple primarily creates products used to consume content. Their products are still best-in-class, but what happened to making products that enable people to create and think different?
I won't say Apple sold out because it's always been a for-profit company, but it's long lost it's aura of being a company for the rebels and underdogs. This has restored my faith a little, though. Steve Jobs's DNA is still there. And bless you, Jony Ive. Keep carrying the torch.