Is this a factor in Threadless voting?
I recently heard about a study that was done on the popularity of music. Basically the study had a list of songs and asked a group of people to rate the songs and download the ones they liked. The study found that there was much less diversity of opinion in the voting when the scores and number of downloads were visible to the voters - songs with high scores were subsequently more likely to be voted up and downloaded more frequently. The inverse was also true. The conclusion was that there was a subconscious tendency towards consensus and group validation. It got me thinking about the revealed scores for Threadless subs, and even the number of comments being visible. Obviously there's a confounding variable for Threadless subs given that it's also a competition, but it was interesting all the same.