When you think of Sherlock Holmes alot of things come to mind, but the things that pop out at you most is his iconic look. People all over the world know that look of the classic hat and the gentleman's smoking pipe.
However, to me it's incredible how the story of the englishman's mysteries and crime solving abilities influenced and entire genre and generations of not only just stories and story telling but also several cues from his books were years later by actual federal investigators and other lesser know detectives.
For instance, his first story in which he used fingerprints to solve a crime was "The Sign of Four" written in 1890 -- the Scotland Yard did not begin using fingerprint analysis until 1901. Another great example of the writer's influence is in the story "A Case of Identity" in which he uses typewritten letters sent to the victim as a cause to seize the suspect's typewriter and analyzed the idiosyncrasies of his typewriter and solved the case with just that seemingly obscure clue. The FBI started a Document Section soon after they opened in 1932. This story was written in 1891.
This shows the impact and influence that these stories have had not only on story telling and mystery itself, but this influenced and changed ACTUAL DETECTIVE WORK! All from the power of words. So that is why my design is centered around the words of Sherlock Holmes, they are powerful, influential, and most importantly it looks darn good ;)