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What Lies Beneath
I LOVE HAVAIS!!!!
In Australia we call flip flops thongs and they are a massive part of our culture. We also like to abbreviate every word possible and thus Havaianas are more commonly known as Havais’. Growing up in a small costal surf town, thongs became the most important part of my wardrobe at a very young age and remain so to this day.
FOR THIS DESIGN
I wanted to create two unique images that utilised the different strengths of each medium whilst capturing the two related companies look, feel and soul. (Havais’ bright, bold, fun, oceanic aesthetic and threadless’ iconic strong clean conceptual execution punctuated with an imaginative twist).
The two designs are linked using a shared recognisable colour scheme and the united concept of things being hidden from view (the sadness of the fish hidden behind a mask and the majority of the thongs design hidden by your feet when worn).
PS: the shirt design also looks great on orange and a variety of blues:)
great concept !! 5$
Glennz? jk $5
bright and vivid
hahahah~~~~~should have a print!
excited it's up, thanks guys:)))
Muchos awesome. Must have thongs!! $$$$5$$$$$
The thongs are AMAZING! And I love the clean illo, so good!
this makes me laugh to cover up the pain.
the shirt is a winner but the flip flops are kind of bland :(
4 for the shirt!
awesome, as usual. 5$
The tee is quite good. The flops are pure awesomeness.
damn.. this is the competition i'm up against this week.. good luck dude, i would totally buy this! great idea and execution :)
cheers guys, i really want to own a pair of the flip flops to:)
Just a superbly crafted joke and piece of art. So well-realized I too thought Glennz not in copying but in same level of conceptual and realistic brilliance.
Oh, the flip flops might feel better for me with the theme if one featured the clown fish texture and on the other the fish head's sadder and less colored textures.
Great job! Design and concept are awesome, 5 very well done.
PERFECT! 5$! :)
hahaha - perfect for the comp!
awesome response, thanks all...
funnily enough i am super pumped about the flip flops, the simplicity and wearability appeals more to me than most of the fancy intricate illustration...
i must be getting old:)
PS: thanks awesome, that's a pretty massive compliment:)
haha that's funny and so clever. Nice work Andreas! $5
Awesome!!! print this!
WINNERSSSSSSSSSSSSSS, love the idea!!!! $5
Goodness!! Impressive idea
awwwww, looks great!
rocking, thanks guys:)
interesting approach and a tragically funny illustration
the simplicity is outstanding. Love the concept and execution!
giving you a 5 because your aussie ;)
wow! great idea and the flip flops look just amazing!
love it!, so good $5
i love havaianas a lot!!
great response to this one, thanks so much everyone!!!
cool flips, shirt is probably better in orange : )
Some good details in the explanation but mostly I just look at it and go "cool!", and that's enough for me!
omg this is good :)
i like the havaianas specially.. but everything is great!
great score, thanks all:)