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  • Be at least 8 characters
  • Include 1 lowercase letter & 1 uppercase letter
  • Include 1 special character (!@#$%)

Care Bears Unlock the Magic 40th Anniversary Challenge

The Care Bears Unlock the Magic 40th Anniversary Challenge challenge winner is here!

425 designs /
1
printed design / 20,434 votes placed

Care Bears Care Squad

Design by
artlahdesigns

Buy it Now

The challenge was

Unlock the Magic!

Get ready for huggable, lovable bear fun!

Perhaps, like the Care Bears, you just want to live that sweet Care Bear life. Who doesn’t?! Well here’s your chance with our officially licensed Care Bears: Unlock the Magic Design Challenge! Harness your belly-badge powers and sprinkle in some empathy to create the most incredible Care Bears–inspired art imaginable!

Think bright, colorful, and happy. You could riff on the characters (more on that below), lean into words or phrases that exemplify our bear pals, or unleash a rainbow of colors in some epic pattern. Whatever approach you choose, consider the themes of friendship, personal growth, courage, determination, and all of the good, caring vibes the Care Bears represent.

If the theme of this challenge has you in the giving spirit, consider donating a portion of proceeds from your new design to the Trevor Project. The national organization delivers suicide prevention services for young members of the LGBTQIA+ community, and is one of many nonprofits you can support through Threadless Causes. Learn how to add a Cause and charity to your design.

When creating for the Care Bears challenge, it’s very important to keep these specific dos and don'ts in place! It’s essential to being selected as a winner!


  • Color is very important to the Care Bears program. When possible, use colors found in the Care Bears: Unlock the Magic franchise.

  • The Care Bears red signature heart is located only on each Bear's RIGHT hip. (This heart must be added or removed as needed when an image is flopped.)

  • As a general rule, if the bear's tail cannot be seen then the hip heart would not be in view and should not be added.

  • When flopping Care Bears character artwork, care must be taken so that all the character's graphic elements end up in their correct orientation.

  • Most character belly badges are only properly oriented in one particular direction. Be sure to orient them correctly after flopping a character image.

  • Care Bears belly badges must be used in combination with either character art or the Care Bears logo. The strength of the Care Bears program is not the badges alone but the combination with the bears and brand identity.

  • All designs selected in this challenge are subject to approval by Cloudco Entertainment.


Phrases for Inspiration

  • Even My Feelings Have Feelings

  • So Many Feels

  • Dare To Care (Like A Bear)

  • Better Together

  • #Cbff / Care Bear Friends Forever

  • (Free) Bear Hugs

  • Peace, Love & Caring

  • Never Underestimate The Power Of Caring

  • The Bears Are Back In Town

  • (It's) A Good Day To Care

  • (Just) One Of The Bears

  • Caring Is My Superpower

ACCEPTING SUBMISSIONS BEGINNING MONDAY 3/7/22, 10:00AM CST


Challenge Details

  • First Place (1): $1000 Cash Prize

  • Second Place (1): $500 Cash Prize

  • Third Place (1): $250 Cash Prize

  • Honorable Mention from Cheer Bear: Care Bears Care Package

  • Plus, all approved designs* (including the first place winner) can earn up to $20 per unit on products of your design sold on Threadless.com, your Artist Shop, and other retail opportunities! Read more...

  • Threadless will also donate an additional $1 for every unit sold to The Trevor Project, up to $5000.

Designs from this challenge