The challenge was

Turn vintage charm on its head!

Everything comes back in style!

Vintage product labels and toy packaging from way back when gave even the biggest brands a “ma and pa shop” charm. And of course, there are products from back in the day with charming labels that make us go “aw” as much as they make us go, “wtf, this was a thing??” So for this challenge, we want you to take the charm of old toy packaging, children’s books, or food stuff and use it for RIDICULOUS products. Think absurd board games like “Mystery Date: Catfished Edition”. Design ridiculous titles for vintage “Little Golden Books” style book covers with a twist, like “P is for Ponzi Scheme!” Use wordplay to mash up retro design with the modern era, like a ‘SPAM’ can label for computer spam (only 15 cents!)

Today’s packaging labels are just the vintage labels of tomorrow, so go embrace your inner Don Draper and create some old-school advertising for absurd products that exist only in your imagination.

ACCEPTING SUBMISSIONS FRIDAY 6/2/17, 10:00AM CST

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