About the design
on January 21, 2010
In seventeenth century Europe it was presumed that all swans were white and therefore a black swan could not exist. A century later black swans were discovered in Australia and the term “Black Swan” soon became used to describe perceived impossibilities that are later proven possible.
Nassim Nicholas Taleb uses the Black Swan Theory to describe events that are rare, hard to predict, high impact and beyond standard expectations. Relatively speaking the Black Swan Theory shares many attributes of a trend. A trend is also rare, hard to predict can have a large impact on its particular subculture & environment and often demands a new standard that needs to be met.
This design pays homage to the mind blowing discovery of the black swan by actually re enacting it. It is a clear concise depiction of a white swan, until the seemingly impossible is revealed every time you turn out the light.
The major new trends that I would like to see embraced in direct relation to this design are
1) The creation of designs with a degree of interactivity within them.
2) Personal belief that anything is possible, even the seemingly impossible!
Additional foreseeable trends that could be derived from this design include an increase in specialty printing techniques, a return to simplicity, unique alternatives in which to deliver a message, historically driven ideas, a greater desire for educational information, actually re-enacting an event or uniquely expressing a narrative and a greater emphasis placed on research, exploration and discovery, the basis for creating new trends.
Non foreseeable (black swan) but ultimately possible trends that could be derived from this design include full feathered t-shirts, human gills that allow you to breathe underwater, an increase in global peace and an increase in resources to develop a cure for cancer.
PS: I think the important thing to remember with trends (black swans) is that they can come from nowhere and strike without warning. It is possible that a design created to promote a certain trend could have a mind of its own and become a trend for a completely different and unforeseeable reason. Just as it is possible that a design created with no desire to become a trend could become the epitome of one.
3 normal colours and 2 super glow inks placed centre chest on a light blue T:)