low tar cigs are no safer than any other kind of cig. not really relevant to todays smoker but a few years back , I was making a lot of images based on ads from the sixites and seventies , and low tar was a big selling point... i just liked the way the words sounded.....
^I understand where you're coming from, but you must understand that from a buyer's standpoint this shirt is promoting cigarettes, something many people won't want to wear (including myself), hence the low score.
However, in terms of style points, I love it! Just need something different next time, keep submitting and you're bound to find a winner.
About my design