The 's' would have been backwards, and 'own' does somewhat look like 'bum' when you see the loop in the 'o' is rather large, and from there, your mind tries to guess the next two letters... the 'w' looks like a 'u', the 'n' then looks like a 'm'. I like the idea and totally appreciate the surrealism, but from a dyslexic's standpoint, it is a little difficult to read.