ha, nice concept for the contest, it just seems a bit unfinished, perhaps with some combo of computer screen and cave texture on it? I'm not sure if the concept comes across without the explanation is all, and not really a fan of the back print. But hopefully i'm in the minority here, nice thinking for the contest.
The concept is communicated, but not developed enough--where can you go with this? Think not just about image making but what it could have meant then and could mean now. Other than needing development, what immediately doesn't work for me is the color (too "Eddie Bauer" or "Columbia"); it says nothing of the development of color theory. I'd get rid of the guy on the back, too ... or maybe his arrow is a mouse pointer (maybe that suggestion sucks??) Nice beginning
perhaps it could have been taken further, while maintaining the necessary simplicity, but its pointless to ponder, and this works well as is, in my opinion.
About my design
Amazing to think that drawing has always been a large part of human social experience even when our ancestors lived in caves