"10: don't worry about any rules"

Cut up the rules!... There are loads of technical stuff associated with photography. For me, what's great about Lomo is it frees you from these restraints, encourages you to unleash your creativity, experiment, just go for it!

This T-shirt is printed on the front and the inside front (haven't seen this done, but surely possible... just turn the garment inside out to print). After you've bought the T-shirt, cut up the fabric along the dotted lines (and slash through the photography jargon at the same time!). Fold the flaps over and leave them care-free and hanging.

The film strip that's cut out has photos I took with my Lomo cameras. The cut outs show a number '10', the rule that I based my idea upon. You can also read it as '10 Lomo rules' or 'Lomo rules!'

FRONT: one color vinyl print in red (the vinyl helps to minimise fraying after the fabric is cut)
INSIDE FRONT: simulated process, black foil
FABRIC: white

Maybe a nice piece of art but, a crappy T-shirt for all but lomo photography geeks who like having holes in their clothes.

Well, thanks for your comment anyway. It's always interesting to get an impartial point of view from someone else. I would have thought having a competition, and a design brief to answer, was about creating something specifically for it. If it's not for lomographers, then it may as well be a regular submission. I have never heard of Threadless before this competition, so don't have much experience on this site... but it seems, overall, the idea that what you wear has to be decorative prevails. Actually if there was one type of clothing where ideas triumph over style, more that any other, it is evident in the cultural history of the T-shirt. My designs are not no.1 about being decorative eye candy, so I shall expect a lot more crap T-shirt types responds...

The concept is cool, but not appropriate for a t-shirt. I think if it were a poster or something it might be more appropriate.

The shapes created by the two cutouts seems really oddly placed and isn't really balanced... They look kind of slapped on with no reason as to why they're sitting where they are. ... Actually, I just read the rest of your description and see now that it's supposed to be a 10. Did not get that at all.

I think it's a concept that could work, but the shapes and placement you have now just don't work for a t-shirt is all. Maybe a different execution. :)

i didn't see the number 10 until you wrote out what it was supposed to be. from a person that hadn't heard of this contest I would just think this was some weird shirt that someone had made in their own house.

Even as a lomography user I wouldn't have understood what it meant unless I had to ask the wearer - which is not very good for concept designs...

Also, what is the probability of the hanging bits getting torn off? Very High.

cool but seriously wtf?
why would you bother 2 cut holes in ur tee?
apart from that goos idea