I like it, but perhaps a slightly softer border around the !?!. Right now it makes it look stuck onto the shirt. I love the filmstrips, they look alive :)
Concept: Active film strips. Good films always create emotions and excitement and questions. Storytelling: Speech bubble. Passion: Red. I went for a literal/logo-based angle. I'm sorry that most of you didn't catch on to that.
About my design