So I have been getting some comments about it not being executed well or not being subtle and thats fine, I like to know what people think. I'm aware that it isn't nearly as good as most of the other peoples designs, and while this is my first one, I thought that it was at least alright. Here was my thought process behind the whole idea: we are competing for a used car and I've noticed that a lot of used car dealerships make it known to the public that their cars are like new but at the same time making it very clear that they are, in fact, used. I kind of viewed this "heart store" as a dealership. You know, where you see the ads on TV of the guys in terrible suits going "COME ON DOWN! We've got Great prices and all used hearts!" so thats that deal, and thanks for all the feedback! its really helpful!