Profile for FreckleTiff - Question for Logo Designers...

FreckleTiff aka Tiffani Nicole is a girl, has been a member since April 6, 2009, has scored 2,023 submissions, giving an average score of 1.86, helping 20 designs get printed.

URL: http://www.tiffaniink.com

Aug 03 '09 by FreckleTiff
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Question for Logo Designers...

Hey guys,

I was wondering if someone might answer a question for me. I'm sure some of you have visited Logo Pond and seen the various logos. Most of the logos are displayed against colored backgrounds. Some of those backgrounds are a gradient. What I am wondering is how would a client use the colored background when putting the logo to use? Do they try and match the color to their website? I'm confused about displaying the logos against colored backgrounds and how the color is actually used by a client if at all.

Thanks :)

example:

FreckleTiff on Aug 03 '09 at 3:57pm

For alot of the logos the backgrounds really add to the design.

TheInfamousBaka on Aug 03 '09 at 3:58pm

The colored background is for display only in most cases, I'd think. If the client is needing a transparent background, you just have to give them a .tiff, .eps or .png version of the logo with no background so they can use it accordingly.

Also, that is the CUTEST LOGO EVER.

FreckleTiff on Aug 03 '09 at 3:59pm

Ok so the background is just an idea of what color the logo would work best against? So in that case the logos should be given to a client with a transparent background....

BlameTheSuburbs on Aug 03 '09 at 4:06pm

in lots of cases, when you design a logo, you include a general style guide that recommends fonts, background colors, and complimentary colors intended to work with the logo. Look up style guide.

TheInfamousBaka on Aug 03 '09 at 4:10pm

^ That's really neat! :)

Krimson on Aug 03 '09 at 4:11pm

I assume you have already visited logopond?

Really the color is just what is going to make the logo look best.

FreckleTiff on Aug 03 '09 at 4:27pm

Thanks guys very informative!

FreckleTiff on Aug 03 '09 at 4:29pm

So if there is a gradient behind the logo how does that work? Do you just give the # for the base color?

FreckleTiff on Aug 03 '09 at 5:29pm

bump

BlameTheSuburbs on Aug 03 '09 at 6:21pm

Communicate as much as possible. Listen to their concerns. See what they need, find out how they will use it (for print? for web? for apparel? ect.). Explain and defend your decisions so they can use the logo you designed for them to its fullest.

Don't ask randoms on an internet forum, ask the company you're designing for these questions.

FreckleTiff on Aug 03 '09 at 7:30pm

@BlametheSuburbs

UMMMMM I'm not asking your advice on what I should do design wise for a logo I was asking a technical question, and that is how is the background color used. The above logo is not mine thank you very much.

Why are people in this community so touchy geesh. You answered the question no need to come in here and get smart.

BlameTheSuburbs on Aug 03 '09 at 8:15pm

Seemed like you wanted to know how clients use background colors for logos. I was saying it depends on what the client's needs are. Didn't mean to come off as being rude but in hindsight I did sound that way.

Good luck with the logo designing.

kayceislost on Aug 03 '09 at 8:24pm

Usually people making logos are also designing the rest of the identity collateral, so when presenting a logo/mark/etc it could be beneficial to display it with colors/layouts/etc that are used in the identity collateral.

Im not sure if that's what you are asking.

Generally clients use the logo how you instruct them to use it in a design manual/ other instructions.

FreckleTiff on Aug 03 '09 at 8:27pm

No worries BlameTheSuburbs....

Thanks Kayceislost!

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