I was in Urban Outfitters on Oxford Street in London. I was looking at the t-shirts when I saw a glimpse of a curly mane and the corner of some nerdy specs.

I couldn't believe my luck, a threadless shirt in a high street store. But as I pulled the shirt out of the pile, I realised that this was not a Threadless shirt... it was merely an impostor. However, the picture was basically identical, yet the UO version looked very scruffy and threadbare compared to this design.

What the hell is going on? There are already too many Threadless rip-offs in London markets...