For this T-Mag Round Table discussion, I ask Eric Terry (creator of Linty Fresh) and Liz Fulghum (owner of the t-shirt blog Pop Culture Tees) the following question:

What are the aspects of creating an eye catching brand?

Eric Terry : In order to make an eye catching anything, be it a car, a phone, or a t-shirt, the key is to go the opposite direction from everyone else. So before you ever start at the drawing board, you need to do your research. What is everyone else doing? Or, to put it better, what are the...(continue)