I decided to submit a few slogans recently, something I hadn't done before because, well, I don't really wear shirts with things written on them, so I don't really know what to write on them. However, I'm in the middle of finals for winter quarter, and I need a way to procrastinate.

I have learned something from this experience-- creating a good slogan really does take some talent, and I have none of that talent at all. I think the first part of that statement isn't necessarily obvious, because good slogans are relatively simple, so they seem like they would be easy to come up with. I thought my first few attempts were as good as anything out there. They scored poorly, but that wasn't what convinced me I didn't have this skill-- I thought perhaps I just hadn't gotten lucky, hadn't hit on the right phrase.

Then on a whim I checked out other slogans submitted by people whose slogans had been printed, and it was perfectly obvious that their collections of submissions were, to a fault, superior to mine. I applaud them in their achievements-- especially the way they make it seem so easy.