Profile for Ivantobealone - Is this ad counterproductive? Exploding people as an eco-message

Ivantobealone aka Ivan T is a boy, has been a member since August 6, 2008, has scored 43,087 submissions, giving an average score of 2.22, helping 549 designs get printed.

Oct 04 '10 by Ivantobealone
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Is this ad counterproductive? Exploding people as an eco-message

Montro on Oct 04 '10 at 6:39pm

nope, it rocks

C Kid on Oct 04 '10 at 6:48pm

From the 10:10 website:
As you may have heard, last week, 10:10 made a mistake by releasing a short film about cutting carbon which was supposed to be humourous but in the event upset a lot of people. We quickly realised that we had made a serious mistake and took it down from our website within hours.
Quite graphic. Did they seriously think that the public would laugh and not get upset by an ad like this? On the other hand it is going to be viral and it made me think about saving more energy. Might work after all.

Ivantobealone on Oct 04 '10 at 7:05pm

I wasn't aware it had been pulled, it seems silly to go through all the trouble of making it and having no contingency plan for the backlash!

robotwaste on Oct 04 '10 at 7:11pm

I didn't know Ginette could do such a good English accent.

C Kid on Oct 04 '10 at 7:12pm

^ hahaha

dacat on Oct 04 '10 at 7:15pm

It's all planned!

Just like the Axe commercial:

On TV it's was not censored but now it is. Later it gets millions of hits on the web un-censored.

fatheed on Oct 04 '10 at 7:15pm

Pretty bad concept imo.

fatheed on Oct 04 '10 at 7:16pm

unless of course it was the plan all along to get viral. Still quite poor taste.

Ivantobealone on Oct 04 '10 at 7:18pm

Yeah it does look like ginette! The environmentalists are up in arms about it claiming it's some sort of infiltration from the enemy.

sanka on Oct 04 '10 at 7:21pm

it seems like the same tactic PETA often uses... do something shocking and controversial to generate press and attention. kind of a double-edged sword though.

ibyes on Oct 04 '10 at 7:38pm

I think its not very good. It doesn't really say anything,
its just shock value with no real insight.

Krimson on Oct 04 '10 at 7:42pm

I don't understand if it is suppose to be a visual metaphor of something?

If not, then it is bad advertising because it is extraneous. Whether or not it is shocking doesn't matter much to me.

fatheed on Oct 04 '10 at 7:43pm

ginette =

fatheed on Oct 04 '10 at 7:43pm

David Ginola is the best thing about this campaign - good bit of acting. He's the new Eric Cantona.

Ivantobealone on Oct 05 '10 at 7:43am

I don't know how TV works in Britain but surely this wasn't shown on primetime tv, it seems very long and graphic.

fatheed on Oct 05 '10 at 7:46am

I think it's all of the campaign 3 or 4 ads.

fatheed on Oct 05 '10 at 7:48am

If the idea was to create a buzz with controversy, it seems to have backfired.

http://www.theinquirer.net/inquirer/news/1740518/sony-pulls-climate-campaign

Ivantobealone on Oct 05 '10 at 3:19pm

Hmm, interesting! I sure hope Sony is scrambling to find some other environmental cause to sponsor

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