Last Updated 11-13-09



So, I just recently came into knowledge of Adobe programs and the art of graphic design. And although there are lots of blogs that give helpful hints at creating your designs, nothing is entirely all-encompassing.
And that's what this blog is for. It's supposed to be a resource for any designer who's preparing to submit designs here at Threadless. Hopefully, after reading this blog, you'll be better prepared to submit a design than when you began. That's my goal!
Note that, it won't be complete from the initial post, but I'll revise it as I learn more.

So what qualifies me to write this guide? Well, a ton of people have helped me learn how to use these programs, literally, from zero experience at all, and I'd like to pass on some of the knowledge I've gained. I'm no expert, but hopefully what I've learned will benefit some others who may still be learning!

The programs I plan to focus on are Adobe Illustrator, Photoshop, and Flash. These three programs are great for use in designing for Threadless. If you don't have them, they're available for purchase at www.adobe.com and probably stores near you. They can run in the hundreds of dollars, but with student discounts you might be able to make them more affordable. There are other ways of getting them, but this is a politically correct blog and I won't discuss the matter further here.
But anyhoo, that's not to say Adobe programs are the only programs you can use. There are lots of other programs you could choose to use, like the free raster program, GIMP, for instance...but I don't know anything about that, so I can't write a tutorial on it! (If you're wondering what 'raster' means, I'll explain that in a short bit!)

So, what exactly are we going to be learning in here? How to start with a rough sketch, and turn it into a full-fledged design ready for submission! All of this, without ever having used PS or Illustrator before in your life. Seems pretty useful, yeah?


Alright! Let's begin! Here's what's inside:

Part1: Useful Links

Part2: PS/Illustrator? What's the Difference?

Part3: Using PS/Illustrator To Create A Design

Part4: Special Printing Methods

Part5: Preparing your Submission and Adobe Flash

Part6: My Design Finished Early?

Part7: Interpreting Your Score

Part8: Winning

Part9: What Threadless Prints

Part10: Further Questions?

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Part One: Links
Various links I found helpful while learning these programs. Some might be referenced throughout the blog; others might not. Read through them to see if there's anything you may find useful!





Various Links


Threadless Blank Tee Photo Pool at Flickr
An awesome flickr page for the purpose of helping out Threadless designers! Feel free to use any of the model pictures for your tee presentation; the only 'cost' is making sure you send your model a tee if the design gets printed!


Threadless Size Chart
A page supplied by Threadless that tells the dimensions of all of their shirts. Great for if you're about to buy a shirt, or if you're thinking about what size to make your design!




Photoshop Links


The Complete Beginner's Guide to: Adobe Photoshop
A guide by me to help people out with basic Photoshop tips. I recommend checking it out after you've read through this blog, if you decide you want to design with Photoshop.

Beginner's Photoshop Coloring Tutoral
A really great resource for someone who's never opened up Photoshop before. Explains how to get yourself started with coloring in the program. Written by the talented valorandvellum!

Youtube video: Beginner's Photoshop Masking Tutorial.
A really useful youtube video that explains how to use a Masking Layer in Photoshop. This can be used to manipulate a single part of an image, instead of the entire thing.

Sharpening Blurred Photographs
Do you have a blurry scanned photo you want to sharpen up? Check out this awesome guide by Bramish on just how to do that!

Expert-level Photoshopping Tutorial
A really stupendous guide for using both Photoshop and Illustrator for coloring in your line-work by KDLIG. It might be too difficult for a beginner, but very helpful for people a little familiar with the programs!

Tee Textures Files
A really awesome compilation of tee-textures of all colors! Made available to us by the super-generous Manos, use these to make your presentation look more professional!





Illustrator Links

The Complete Beginner's Guide to: Adobe Illustrator
Another guide by me, this one is to help a beginner out with Illustrator. Includes lots of tips and tricks for the most basic tools. Check it out!

Learn the Pen tool Tutorial
A tutorial I used to help me learn Illustrator's primary tool: the Pen Tool. Once you learn the idea of the pen tool, you'll be well on your way to being a master Illustrator!

Varying the Weight of your lines
A really great tutorial by leroy_hornblower that tells you how to vary the width of a line in illustrator, so that at the ends it can be thinner than in the middle, or any varying thickness you'd like!

Introduction to LiveTrace for Colored Images
A really basic look at Illustrator's LiveTrace tool, a tool that can easily be poorly used, but if used effectively, can produce some great results!

Using Your Scanned Work without Live Trace
Gumbolimbo's guide to converting your scanned linework into vectors without using LiveTrace.

Making Half-tones.
Making a half-tone effect in Illustrator, written by d3d. Definitely worth checking out, especially if you're not familiar with half-tones!

Creating a vector image that looks hand-drawn
Using Illustrator to create images that appear hand-drawn. A great tutorial by lunchboxbrain.

Tee Textures Files
A really awesome compilation of tee-textures of all colors! Made available to us by the super-generous Manos, use these to make your presentation look more professional!





Flash Links

Pre-made Flash Template for Threadless Submissions
With this awesome template, even someone who has never opened Flash can produce a great looking Flash presentation for Threadless! Given to us by the fabulous Manos.

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Part Two: Learn The Programs/What's the Difference between PS and Illustrator?
So these programs look exactly the same. What up, yo?

Illustrator and Photoshop might seem similar on the surface, but it's only skin-deep. They're actually quite different programs.

Illustrator works with images called 'vector images.' You've probably heard that term before. Basically, it uses algorithms to determine the angles of curves, so, no matter how far you zoom in or out, you never lose image quality. In addition, the lines naturally look really smooth and crisp.
Illustrator is responsible for these overdone vector images, as well as the smooth cartoony images we're all familiar with, like this.
Note that, while Illustrator brushes and strokes are naturally smooth, you can use other brushes and settings to give it a more hand-drawn or textured feel!


Interested in reading more about designing with Illustrator? I'm working on a blog now to provide some more help!


A free vector program you can use as an alternative to Illustrator is Inkscape. I have no experience with it, but if you decide to use that instead you're sure to find online tutorials that could get you started!


Photoshop, on the other hand, is a raster program. Basically, the images are made up of little dots and form an image called a bitmap. Zooming in, therefore, zooms in on the dots and can make your image look pretty lamezo. We've all zoomed in on an MS Paint image, and seen how it gets all pixely and ugly! Actually, Photoshop uses the exact same kind of photo manipulation that MS Paint uses; it just does it better, and has a lot more functions.

If you submit a rasterized design to threadless, it needs to be at least 150 dpi (dots per inch), but most people will recommend you use 300dpi, which will usually give you plenty of room to zoom in and add details, but still be small enough for it to a manageable file. I've been recommended for most things to go no lower than 10x10inches at 300 DPI. For larger printing (wrap-around designs or designs that cover the full shirt), refer to the Threadless size chart that displays the width and height of all of their tees.
In addition to this, make sure your Color Mode is set to CMYK. (The Color Mode is set when you first open the file). While it's possible to convert an RGB image to CMYK, it saves everyone time if you just stick to CMYK from the git-go.


An alternative, free raster program is called The GIMP. It offers many of the same features as Photoshop, and many people choose to use it instead. However, I know nothing about it and so I just stick to Photoshop!


In my experiences so far, I've found using both Photoshop and Illustrator for different parts of the same design can be useful -- you don't necessarily have to just stick to one program for a design. Each program has things that can make doing a certain task easier than it would be with the other.
But on that same note, I do tend to just stick to Photoshop for the finishing of my designs.

So that's the most basic difference between Photoshop and Illustrator. But when it comes to actually making a design, how do these differences affect you?

Keep reading!

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Part Three: Using Illustrator and Photoshop
Now that you know the differences, it's time to see how to use the features of each programs to actually make your design.

This section could literally go on forever. There are so many ways to go about using these programs I could never finish in my lifetime.

One major thing I want to stress is the usefulness of a tablet. You can turn your computer into your sketchpad, where it's easy to erase and fix errors, and easy to transfer to a final draft, and easy to trace over in Illustrator into a vector image with the Pen Tool...and the list goes on. All tasks that are pretty difficult with just a mouse. I'm not saying it's impossible to survive without a tablet, but let's say, I will never be without a tablet in my designing career ever again.

But anyway, I'm going to outline some common ways people do designs:

1. Draw and scan a picture into your PC. Color it and pretty it up in Photoshop. This, in general, is an easy way to keep the original drawing intact the way it was (for, say, if you only want minor changes to it)

2. Draw and scan a picture. Trace over it in Illustrator and then color your vectorized design. This can take away the sketchiness of the design, and makes the edges smooth and clean. It is possible, though, like I mentioned before, to make brushes that resemble a pencil stroke and use Illustrator effects to give it a hand-drawn feel.

3. Draw directly into either program with a mouse or tablet.

4. You can even be creative! Do a sketch in photoshop, then transfer it over to Illustrator and add the final lines. Possibilities are endless!

The benefits of vectoring a design, I've found, is its ability to be scaled without losing any quality. Whether you want it enlarged 160000% or reduced to .1% of the original size, it always looks the same! Using a raster image, like in Photoshop, you've got to be more careful with the scaling, image size, and DPI.

Note: Even with these guides, you won't be Michelangelo with your first design. The most important thing is to put what you do to memory, and keep practicing and practicing! Eventually you'll get the hang of it, and you'll be spitting out great designs like it's your job.

Note2: There are lots of other creative ways of doing designs. You don't have to stick to these! I mean, you don't even have to always draw your design! photo-manipulation is an awesome way to express your creativity, if you've got the ability to make it look good.




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Part Four: Special Printing Methods
Oversized print? Belt print? Simulated Process? What do these mean!?

The usual printing method covers most of the front of the tee, and can be up to 8 individual colors. But there are lots of other ways to print your design!

Simulated Process
If your design is over 8 individual colors, it's still printable! Simulated process allows you to print designs will really intricate, complex textures and colors. For example, this sweet design: Black Hole Escape by buko.
It works by only using a few colors, to produce the effect of a much wider range. Similar to how you mix blue and yellow to create green! Here's a visual example of simulated process: Click here

Belt printing
Belt printing allows you to wrap your design all the way around the tee; front and back. However, it's really only used for single-color designs, so if you plan for your design to go all over, try to keep it one color!
Here's an awesome example of belt printing, "Her Hair" by FFico.

Oversized Printing
For designs that cover the entire front of the tee, oversized printing is usually used. Even though more than one color is possible, it's difficult to register the lines, so each oversized print comes out a little different. This works best when the two colors don't need to line up perfectly for the design to work. Five colors is pretty much the limit for oversized printing.
funkie fresh's "And how are you feeling today?" is a really awesome example of this.

However, it's also possible to do an oversized print with a regular print on top of it! "T Minus' by thunderpeel perfectly illustrates this; the sunburst is an oversized print, then the tiger was printed on top of it.

source of a lot of this info

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Part Five: Presenting Your Design
Alright! So your design is done! Time to make it appealing by spicing up the presentation.

Congrats on finishing your design! Now time to get it ready for submission.
There are three components to your submission: the presentation file, the preview image, and the description.

Let's start with the

Preparing Your Presentation File

One thing that always confuses people is using the template that threadless gives. You do not need to use that template for the presentation. You can actually submit any image that is:

* 640x800
* filetype: jpg, gif, png, swf
* under 250kb

Those filetypes allow you to do a wide variety of submission: If you submit a .jpg, your presentation will just be a single, simple image.
A .gif or .png allows you to create a looping image to display several frames in a loop. If you use this, make sure to give each frame enough time to be viewed, especially if your design has a lot of details. Here's a great example of that.
A .swf is a Flash File. That's a flash presentation that I've mentioned a few times before!


Here's an example of an awesome .jpg submission image, just to give you a general idea:


'may my hair help' by alvarejo

Notice that it doesn't use the Threadless template!
This presentation is just a simple .jpg, but it's really effective. For one, it's a large image, so you can see all of the details of the shirt. Also, the shirt looks really nice, too, right? That's an image available for use by any artist on the Threadless Blank Tee Photo Pool Flickr Page!


The Possibilities of your Presentation

There are lots of ways to present your design, that's just one of 'em.
One common way is to show three views:
the design itself, details of the design, and the design on a shirt. These don't necessarily need to be on 3 separate images; the details could be the background with the design placed on a shirt in the foreground. That could fit all 3 in a single .jpg. Or you could have two images, and make a .gif that loops between them. Or you could use a flash to allow the voter to switch between the views! (flash will be discussed more later~)

Instead of showing those three, though, you could show other things. Perhaps the design on a different shirt color that also works. Usually reprints are printed on a different color to switch it up a bit!
Or maybe an alternate color scheme to the design.

Here's an example of showing alternate colors. It uses a Flash template for presentation. Looks great, huh?

Whatever you decide to show, at least make sure it shows a nice big image of the design, and a nice big image of how it looks on a shirt. Those are the two most important things for a voter to gauge how much they like it.


Displaying Just Your Design

Now, for displaying the design, I'd recommend making it big enough that the majority of it shows. If you're just submitting a regular image (jpg, gif, png), part of it may be covered up by the model shot, which is generally okay. You should probably have the background color the color of the tee you want it printed on, so people can see how it looks against that color.

Using the Tee textures master by manos really makes your designs look pretty! It has images of what a shirt looks like up-close, and can give your design a 'realistic' feel that looks great on a subbed file. There are both photoshop and illustrator tee texture masters in that, so you can use it for both!
The size of the files are 640x800 already, which makes it easy for you to paste your design right on top of them.
To refer to an example I've already showed you, go back to this design. If you go to the Detail slide, you can see what the tee texture template looks like! Awesome, right?

Displaying the Design on a Tee

And for a model, there's a wide assortment of images you can throw your design onto available here. These photos are made available by awesome members of the community, who let you use their photos for free! They're literally saving you hundreds of dollars, as purchasing photos of models is a very expensive investment. Paste your design onto those, and you'll look like a pro! To be fair, the general rule is, if your design gets printed and you used a model's picture, be kind and send them a shirt!

Using one of the images from the flickr pool is highly recommended, but not necessary. You could still use one of the tee images included in Threadless' Template pack. But just compare these two designs:

With Threadless' Template

With a Flickr model photo

The latter looks a lot more professional and appealing, wouldn't you agree? Up to you, though!

Flash Presentations

Like I said, you can cram these onto a single 640x800 image, like some of the examples I've referenced. Or you can make them alternate in a gif, like this design.
These are both awesome ways to present your design and can work well in a lot of cases (like the ones I've shown you!)

But sometimes a Flash presentation is even better!

Using the Easy-to-use Flash Template by Manos, anyone can make a flash presentation.
Basically, make three images that are 640x800 and upload them into the three frames of the image! And you're done!
If you're more familiar with Flash, you could edit that presentation to maybe only have two buttons, to show just two images. It's all up to you!
The process of adding the files to the Flash template is explained in more depth in the next section.

Here's an example of a submission using the Flash Template.

Here's another example that doesn't use a flash template. See how they still display the design, as well as the design on a tee?

Saving/Compressing Your Image Files

Okay, now on to saving the files. Remember, the maximum size of the file is 250kb, so a file that is too large is often a problem -- especially with Flash presentations.

If you're just submitting a single .jpg, make sure it's below 250kb when you save it. Simple!

If you're using Flash, you might run into some difficulties. To reduce filesize, I recommend doing this:

From Photoshop, open your first image file and go to File 'Save For Web.'
Reduce the quality of each file so the sum of them is less than 250kb. (generally, 70kb for each keeps high enough quality while staying below the file limit. Sometimes images look fine at 50kb, though, and other times it's difficult to get one of the images below 120kb! Just make sure the total is less than 250kb).

Once they're saved, open up Manos' Flash Template in Adobe Flash.
On the right hand side, click 'Slide1.' Double-click the image of the blue box in the preview section, and when the popup appears, click 'Import.' Import your new file, and adjust the the Compression to 'Photo (JPG)' That should do it!
Do that for all 3 files, then go to Export - Export Movie. Export it, and you're done!



The Thumbnail
In addition to the presentation, you'll need to make a thumbnail that is displayed on the vote for submission page, and also used for thumbnails that you can put on webpages and blogs to link people to your design. The thumbnail needs to be:

* 100x70
* filetype: gif
* under 10kb

This can also be an animated .gif, as long as it's below 10kb.

The thumbnail doesn't necessarily have to be a section of your design. Sometimes, related images can be just as effective as cropping a piece of the image!
These are two really great thumbnails:





The Description
The final part of the submission is your description. This appears as the first post when your design goes up for voting, and can tell the voters some information about the design. If your design speaks for itself, go ahead and leave the description blank! That's perfectly fine.

If your design is going to use a special printing method (discussed above), it might help to tell the voters that. Usually these methods are used less, so it can really make your design stand out!

If your design is a joke, you can use the description part to add to the joke. Add a silly comment about what's happening in the scene or whatever, and it just might make voters like the design a little more!



All Done! Submission Time!

Now that you're done, you're ready to submit the design. Once your design is submitted, it can take 1-2 days for it to go up for voting. Designs don't go up instantly; every design is individually checked to make sure you're not spamming/plagiarizing/submitting something that can't be printed.
Designs aren't approved for voting on Saturday or Sunday.
After it gets approved, people will start voting! The voting process lasts 7 days, and you won't see your average score until the end. Tell all your friends to check it out, and make a blog about it! Usually over 500-700 people will vote on your design.

After the voting is over, you'll be able to see your score. But what's it mean? Keep reading!!


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Part Six: My Design Finished Early?
Hey, designs are supposed to score for 7 days! Why did mine finish early?

Designs either score for 7 days, and have a chance to be chosen for printing, or will end scoring after the first 24 hours.
A design that does well lasts the full seven days, but a combination of factors can cause a design to finish early:

1. Low scoring average
2. Not enough "I'd buy it!" marks

On average, designs that score below 1.7 tend to finish early.

If your design finishes early, don't give up! It's happened to lots of people. It just means there's room for improvement: keep submitting, and eventually you'll get some high-scorers. Goodluck!


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Part Seven: Interpreting Your Score
So your first submission is done. But what's the score mean?

After seven days, all the votes are averaged together to your final score. This is a good indicator of whether or not your design will be printed. So what do these scores mean?

Well, the highest scoring design ever was 3.98.
Anything above a 3 is incredibly good, and has a high chance of getting scored.
In the 2s, 2.7ish has a fair chance of getting printed. A lot of good designs get this score, and some are printed, while other aren't.
As you go down into the mid-lower 2s, the chances of the design getting printed become slimmer.
Scores below a 2 have been printed (for example, Cat on a skateboard!), however, the chances of that are verrry slim. So don't bet on it.

Note: As time goes on, the average score of printed designs is going higher and higher! Scores above 3 are now commonplace and now comprise a great many of the printed designs.

The number of comments on your design also impact the chance of it getting printed. Be sure to advertise on Facebook, Myspace, your blog, or wherever, your design once it's up for voting!

And finally, if your first design gets shot down, don't worry. Lots of people start off that way. (Look at my first few designs...all in the mid-1 range!). The feedback of these designs can really help you become a better designer, and that's really valuable.

Just keep subbing and you'll start to get the hang of bringin' out the high scores. Sometimes it can take awhile to get printed, but don't focus too much on that! As long as you have fun, you're doing the right thing:)



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Part Eight: Winning
And the winner is...you!

Now that your design is done, and you've got your score, when do you find out if you're getting printed?
Well, Threadless will send you an e-mail if they decide to print your design. Inside the e-mail will be a URL where you can upload your design file.

For a guide on how to organize the file you send to Threadless, refer to this helpful blog: Tips on Uploading a Winning Design by Joe, a member of the Threadstaff.

Any monetary prize will be sent to you via paypal, and additional prizes will be mailed or sent to you briefly after.

Now, it can take a few months after you've been notified for the design to actually become available for purchase, so you've got to wait some more! But it's all be worth it in the end:)

Note: If your design is not going to be printed, you will not receive an e-mail notification.

Designs that get printed are usually notified within 2 weeks of the scoring being finished. But this is a very rough time-frame; sometimes it can be months, and even over a year, before they notify you.
Most people 'give up' on the design getting printed here once 90 days have passed. At that time, they might move on to submit it to another printing website.
It's not good form to have a design running at both Threadless and a competitor website at the same time, though. It's generally a good idea to give it some time before you submit a design multiple places.


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Part Nine: What Threadless Prints
So does Threadless randomly pick designs to print? Or are there certain types of art it prints?

Threadless is a site that prints artists' art on t-shirts. So does it pick art of all kinds? Does it randomly pick art? Or does it have certain styles it tends to print over others? I think it is possible to actually put a general guideline to the kinds of art found on Threadless. I think there are two categories that stand out as the majority of styles printed:

1. Aesthetic art.
Art that just looks amazing. These designs might not have any joke or concrete meaning, but they are quite pleasing to the eye. There are tons of examples of this, but just to demonstrate a few:
Electric Sky
Beauty Before Death"
Rainforests
Solar Power

Wow. Just look at those. So how can you tell if your work falls under this category? A quick way I think of it is if you were to show your work to your art teacher (or AN art teacher, for those who arent school), their eyes would widen and they would say "Fantastic style!" and praise you. They may still offer constructive criticism, but it will be clear that your work is aesthetically valuable.

2. Conceptual art.
Now, we aren't all fantastic artists. Just look at my stuff! Far from fantastic. But that's okay, because Threadless also prints art that is valuable in another way -- its concept. This art might not make the Sistine Chapel ceiling pale in comparison, but it would definitely crack a smile on Michelangelo's face.
These designs have some joke or silly concept that really makes them great tee shirts. Now, this isn't to say the art isn't good. Often (and increasingly more-so), these designs overlap into the fantastic art category.
Just a few designs:
A Banana Slipping on a Banana Peel
Unicorn
Franklinstein

Haha! So clever, so good! They're still definitely high-quality art, but they have such great strength in their concept that really pushes them over the top.
Sometimes, these designs are what give Threadless the reputation of printing 'cute' or 'girly' tees. It's definitely true that Threadless prints cute designs, but very rarely do they get printed without some meaning or purpose (I'll ignore the design that was printed this week, Face, in making this claim, haha)
So how do you know if your design falls into this category? Show it your friend, if they laugh, you're set.
Of course, aesthetic appeal is still very important. There are a slew of designs submitted with puns and such that don't get printed because they just aren't high enough quality work. So it might take time before you get one right, but never stop working! You're bound to get printed if you keep at it:)

So, this is a general guideline to what I, personally, think are the styles Threadless MAINLY prints.
There are exceptions, though. Sometimes designs get printed because they just cleverly make use of special printing methods. The design I mentioned just above, Face, is a good example of that.
But I think, if you can place your design in one of these two categories, you're set!

I have to make a few notes here now, on a few other styles threadless prints. However, these are pretty special cases.
The first is the Select series. Those designs are usually completely unlike the designs that get printed through the voting process, and they're selected (hence the name, Select), from people who, from what I've seen, appear to be professional artists. Just click Select at the top of this page to be taken to all the designs printed in that series -- they're amazing!
Second is the new, awesome idea by the Threadless team: staff picks. This might only be something that happens during sales (it's still new so I don't know the details or frequency), but it basically enables a staff member to select any design that's ever been submitted to be printed, regardless of score or reception. If they like it, it gets printed. This allows for some really great art that looks amazing on a shirt, but just wasn't received well by the voters, to get printed. Awesome picks so far, Threadstaff!
Last but not least, the April Fool's prints. These are designs that tend to have a unique, somewhat similar style, that are printed every April 1st. If I post a link to them in the catalog, they'll be pushed back the next time shirts are printed, so I can't supply a direct link. But some of my favorite designs have been printed during these weeks, like Popping Wheelies.

So yeah, that pretty much sums up what Threadless prints, at least, my perception of it.
This is a totally subjective section, so someone else might have a different opinion. If so, please feel free to post it below and I'll make sure to read through it and take your ideas into mind!
I hope you found this useful:)

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Part Ten: Further Questions?
After reading this, do you still have some unanswered questions?

Feel free to contact me at any time! I prefer to talk over AIM because of the instant communication, but e-mail is definitely fine, too. I'm happy to answer any personal questions and help you out with whatever I can!

My e-mail is:

Jellyes2 (at) gmail.com

and my AIM is:

just 70mph



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p.s., I was in no way born with this knowledge. A ton of people have helped me out in the past few months to get me on my feet! So really, all thanks goes out to them! Thanks guys


*For additional information/support, refer to the Adobe support website, where you can type in a search and view related documents

Photoshop Support

Illustrator Support


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