Profile for EricDiaz - Gap's new logo... update

EricDiaz aka space monkey is a 26.3 year old boy, has been a member since February 11, 2008, has scored 71,383 submissions, giving an average score of 2.18, helping 834 designs get printed.

URL: http://www.ericmdiaz.com

Oct 07 '10 by EricDiaz
43 Comments
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Gap's new logo... update

Also I'm still not over this monstrosity:

sanka on Oct 07 '10 at 8:03pm

wow... the animal planet one is particularly heinous

Stile on Oct 07 '10 at 8:04pm

I've gotten used to Animal Planet.

Gap, though...

that ain't right!

fatheed on Oct 07 '10 at 8:05pm

You should get on Twitter. Stuff happens 48 hours earlier there.

sonmi on Oct 07 '10 at 8:06pm

haha

Stile on Oct 07 '10 at 8:06pm

Oh, snap. Now we're screwed.

EricDiaz on Oct 07 '10 at 8:08pm

lol

d3d on Oct 07 '10 at 8:09pm

100% black. classy.

jerbing33 on Oct 07 '10 at 8:11pm

ugh a result from cutting the marketing budget i hope...

fatheed on Oct 07 '10 at 8:13pm

Quite the opposite of cutting the budget - I guess they probably will have spent hundreds of millions on this global rebrand. :\

Krimson on Oct 07 '10 at 8:17pm

I don't understand why they would undermine their own brand-recognition like that. It isn't like they changed the color slightly or something, it is a completely new (and not better) identity.

jerbing33 on Oct 07 '10 at 8:19pm

that is ;\, do we know the agency that worked on this or was it indeed the ceo's 3rd grade child?

Cash Cow. on Oct 07 '10 at 8:20pm

aw I thought this was a joke

Krimson on Oct 07 '10 at 8:26pm

I bet you someone installed Adobe cs5 on the CEO's computer, and he was screwing around, and found the gradient tool.

It is only a matter of time until they start using the mesh-tool, and then where will we all be?!

outline on Oct 07 '10 at 8:28pm

GAP is just embracing their recent merging with Cocaine Distributors Inc.

T-Lou on Oct 07 '10 at 8:28pm

cutting serifs = cutting marketing budgets

fatheed on Oct 07 '10 at 8:31pm

I guess Threadless must be slashing it's marketing budget too.

fatheed on Oct 07 '10 at 8:32pm

You're right Leon - 100% black. :/

nathanwpyle at gmail.com on Oct 07 '10 at 8:44pm

Also never really liked Pepsi. But come on. I mean COME ON

coffeecandle on Oct 07 '10 at 8:45pm

oh that's pretty...and classy...

eugh.

littlem on Oct 07 '10 at 8:51pm

everyone's changing

old:

i don't like it

EricDiaz on Oct 07 '10 at 9:01pm

I like how on the website the old logo is still holding on in the url!!

EricDiaz on Oct 07 '10 at 9:03pm

cue "don't stop believin" chorus

xiv on Oct 07 '10 at 9:05pm

shitty logo for shitty clothing brand.

Resistance on Oct 07 '10 at 10:19pm

The square is pointing to the gap in the letter p. So creative, I mean stupid.

lunchboxbrain on Oct 07 '10 at 10:41pm

bad to the bone

the Sleeping Sky on Oct 07 '10 at 11:11pm

fatheed on Oct 07 '10 at 8:05pm
You should get on Twitter. Stuff happens 48 hours earlier there.

lol

EricDiaz on Oct 08 '10 at 9:26pm

Twitter!

jerbing33 on Oct 08 '10 at 9:30pm

ya i never liked the new pepsi logo either, looks like someone didnt know how to use the pen tool.

mgill52 on Oct 08 '10 at 9:40pm

oh man. that new gap logo looks like what?

that sentence doesnt make sense

jerbing33 on Oct 08 '10 at 10:05pm

http://craplogo.me/post.php?name=crap

evan3 on Oct 08 '10 at 10:09pm

i hate the pepsi logo

FRICKINAWESOME on Oct 08 '10 at 10:53pm

Hey, at least Gap kept a small remembrance of their once proud mighty blue square literally being kicked out of the picture by the new logo. Fuck you, old timey square!

linkhero on Oct 08 '10 at 10:56pm

whata piece of gap

linkhero on Oct 08 '10 at 10:57pm

and the animal planet one made me wtf too, who came up with that? I curse him and his descendants as long as that logo exists

FRICKINAWESOME on Oct 09 '10 at 12:16am

I still don't understand how the sideways letter in the NAimal Planet logo is supposed to look like an animal's head. People tell me this fact and try to explain it to me, but I think it's still quite the bullshit reach for such a crappy retooling.

4 days later

EricDiaz on Oct 13 '10 at 10:30pm

...aaaaaand we're back to the original logo

bahahahaa

d3d on Oct 13 '10 at 11:11pm

money well spent

snaggle tooth on Oct 13 '10 at 11:19pm

I read an article about how they wanted to change the logo using this thing called 'crowdsourcing'.

Pick up the threadless book lately?

silverqe on Oct 13 '10 at 11:36pm

T-Lou on Oct 14 '10 at 4:08am

what does crowdsauce taste like?

350 days later

speakerine on Sep 29 '11 at 7:01am

Gap finally kept the old one , isnt it?

jerbing33 on Sep 29 '11 at 10:19am

i guess the animal planet one does look like a stork's beak getting ready to bite a carrot in the negative space lol. eat your veggies kiddies, or is it a piece of pie??? hmmm

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