Jeff Howe on the role of incentives in crowdsourcing from Nieman Journalism Lab on Vimeo.

Jeff Howe is a writer for wired magazine and wrote the book crowdsourcing, in this lecture he talks about threadless using it as an example as one of the first buisness's thats changing the world.

He starts talking about threadless at about 15 minutes in.

(I havent actually watched it yet, gonna do that later).