stubby43
aka Phil is a 25.42 year old boy, has been a member since December 22, 2006, has scored 3,809 submissions, giving an average score of 2.65, helping 191 designs get printed.
Ok Go designed their song and dance so that they would "go viral"?
I think sometimes people that are so interested in the science of "viral videos" and web2.0 shit and all that get to thinking that's the goal of everyone else... A lot of the time (most of the time?) these things just happen and aren't calculated plots intended to gain x amounts of popularity.
Probably not the song but the fact is their band was falling into obscurity before that video came out.
I'd say these things did just happen in the past and to a large extent they still do but now there are ways where you can encourage it, such as services like digg, stumbleupon and then of course theres putting it onto popular viral video sites.
I agree you dont have anywhere near as much control as people would like but people are learning how to do it, jibjab.com do it well because their comedy shorts are based around at the moment topics the fact that its well done makes all the difference and that they had a viral video hit (that happened by accident) also garentied that it was going to do well.