Another of my submissions which has been declined for the reason: Sorry, your design was not accepted by the initial panel of Judges. Even though your design may be submitted properly, we do decline some submissions for poor design. All designs are pre-screened by a panel of Judges before put into the running. Please feel free to create another design and try again.

So any pointer would be appreciated so I can start doing good design that will be accepted without just copying what everyone else does and going cutsey outlines of fluffy animals holding ballons./pirates/ninjas etc. etc.