At first, I thought this was meant to mock our society's conventionality and subtle brainwashing... But judging from the comments from gleeful buyers, is it advocating them instead?

Maybe I'm just snide or cynical but the soldier's Jay Leno chin alone made me chuckle and the whole thing seemed so trite... But I'm able to imagine the stereotypical jock-cheerleader couples wearing it and people taking it seriously.

Other opinions?

I'm picking this up just for the strong Perry Bible Fellowship vibes it's sending; the humor and the art style seem oddly similar, even without the three-panel approach.