I take my design very seriously. threadless is a design-oriented site. That's what makes it so great. Shirts are an excellent medium for design.

From a marketing standpoint, the purpose of design is to carry a message - to sell something. While designs can & do carry messages very effectively, I feel that a design can be a message in & of itself.
There is absolutely no room for this view in the market place - which might be why I'm not a graphic designer.

t-shirts should be simple: totally blank except for 1 strong graphic. That 1 image should command your attention. If it doesn't, it's just another shirt.

Type tees: What a Great idea! (props to whoever came up with that one)

-_-

_|o=