As interesting as the art is, shirt, the first Apple logo does not make a good logo. Simplistic is better and clear for your trademark. A logo needs to be able to be reduced in size and not lose readability.
ah funny i remember driving by microsoft's old headquarter in Bellevue when that first logo was on their buildings.
I remember the old phoenix logo (pre firefox) they had to change the name cause of another software project that already was using the name.. FF logo is better now than ever.
"Wacom, the Japanese company responsible for the addictive tablets — try to pry one from any designer and you will suffer the consequences — unveiled a new identity and brand positioning last week, aimed at making headway into the general consumer market while maintaining its attention on the professional, hardcore user. The new company motto, "Open Up. Sense More." — both technological and slightly kinky — is intended to lead the way in the new appreciation of this company, while their latest tablet design, Bamboo, hopes to cash in on the more general public willing to put their mouse, and carpal tunnel syndrome, behind them. The old logo — with its mid-80s corporate design sensibility — has been replaced with a monoweight, mid-00s techie sensibility. (Do note the legacy of using the same shape, though inverted, for the W and M). The identity has been designed by Wolff Olins, them of London 2012 fame and of bright-color propensity (evident throughout the new Wacom web site). While the revised wordmark is a considerable improvement, the introduction of The Color Thing, all bouncy and weird, is a detriment to an otherwise simple evolution. What the meaning of The Color Thing is, is beyond my comprehension and, once refrained to question its existence, why it's so unbelievably static — make it spin in 3D! make it morph! make it pulsate! anything except bounce like a color version of Pong — is even more baffling and demoralizing. Unless The Color Thing comes alive, really alive, signaling the technological savvy of Wacom, it is a gratuitous visual element with little potential for recognizable traction. Or maybe in its ugliness, like that of London 2012, it will find its audience. One thing is for sure, it will unlikely lose its current, devoted audience of designers and retouchers who can zip across the screen faster than the The Color Thing can bounce from one edge of the screen to the other."
I know it's not a tech company and I know it's old news, but fuck me the London Olympics logo is still horrible. Now that it's been around for a while I thought it might grow on me, but if anything it looks worse. It's appearing as a sponsor logo all over the place, like on adverts for banks etc, and it's always giving a different colourway. The worst one I've seen was a super nasty yellow/black gradient fill.
When I first saw it I thought it was just a way to draw attention and that later they would release a different logo. I still think that is the case. We still have 4 years ahead of us.
The same firm did both the London olympics logo and the new wacom logo. (www.wolffolins.com). I don't quite understand how they get business with tragic stuff like that.
Feb 07 '08 by
Manos on Feb 07 '08 at 1:57pm
