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New Art. New Ideas.
Presented by

The New Museum
(photo: Dean Kaufman) The New Museum is the only museum with a mission to promote new art and new ideas, and the only museum in New York City devoted exclusively to contemporary art. Founded in 1977, the Museum was conceived as a center for exhibitions, information, and documentation about living artists whose works did not yet have wide public exposure or critical acceptance. It has a unique history of being founded by a curator—Marcia Tucker—who had neither personal resources nor a collection, just abundant resourcefulness and a passion for living culture. At its inception, the Museum lay somewhere between a grassroots alternative space and a major museum devoted to proven historical values. The deliberate paradox was embodied in the name “New Museum” and Tucker’s daring vision and combative idea to present new art in a critical and scholarly context.

The New Museum has evolved over the past thirty plus years, from its humble beginnings as a startup in a one-room office on Hudson Street in 1977, to a gallery space in the New School later that year, to its expansion and relocation to SoHo in 1983, to the inauguration of its first freestanding, dedicated building in 2007. Our culture has also evolved over this period of time and contemporary art is more widely embraced today. The New Museum has an important and influential legacy and role to keep breaking new ground. A site of ongoing experimentation and questioning of what art and institutions can be in the 21st century, the New Museum continues to look to the future through programming that is open, fearless, and alive.

Please visit www.newmuseum.org for information about our current and upcoming exhibitions, events and public programming, new building, and more.

This challenge has ended
New art and new ideas. It’s the lifeblood of any vibrant, growing, and boundary-testing artistic and creative community. Every single day, Threadless showcases over 100 new ideas for tees presented and designed by YOU. It is the premier online location for contemporary art, just as The New Museum is the offline destination for contemporary art in NYC!

Your challenge for this Loves is to design a tee based on New Art / New Ideas!

Your amazing piece of artwork could actually end up being showcased in The New Museum Store and we’d love to send you there for a special launch party! What an amazing opportunity for the chosen designer! So forget about the past and…

Show us something NEW!!

THIS CHALLENGE HAS ENDED!

The chosen design


Up For Grabs blue

  • A trip to the launch party at New Museum in NYC for your tee! (includes flight + 1 night hotel stay!)
  • Credit and feature in the New Museum Store and in its look-book!
  • Dual Membership to the New Museum
  • Goodie bag from the New Museum Store (includes New Museum tote bag, t-shirt, and the Younger Than Jesus exhibition catalog set.)
  • $500 Threadless Gift Certificate (can be redeemed for $200 cash)
  • $2,000 in cash!




Loves Things To Note
The purpose of the submissions relating to this promotion is to create a stand-alone design inspired by the challenge, not a brand tee. Your design should not have brand names or logos on it.


Loves Who Are The Judges
The selected design(s) will be chosen by a panel of Judges including Threadless staff and a representative from the promotion sponsor(s).


Loves Promotion Guidelines
  • The design(s) to be printed will be chosen by the Judges within 45 days after the submission close date.
  • Use the submission form by selecting Participate -> Submit Ideas from the menu or click the button below to submit.
  • All submissions will also be eligible to be printed as a regular Threadless tee.
  • The submission must not be a design that has already been submitted to Threadless.
  • You may only submit up to three designs during the duration of the promotion.