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Designing the mobile site

Last summer, Mig and I decided that we wanted to get the ball rolling on a Threadless mobile site for our Awesome Time project. Like you guys, we felt like this was something way past due. So whenever we had free time, we dished out early comps of what the site could look like and how it could work.



Since a mobile site can't have all the goods of the full site, I had to focus on the core basic functions to be optimized for the small screen. With the help of Brock's user experience expertise, we narrowed down the site to 3 sections - shop, score, and blog.

Photobucket

Over time, I spit out more designs, listened to suggestions, shopped around other mobile sites, and made lots of red markings on paper.





I played around with type treatments and graphics.

Photobucket

I also had learn how to design for swiping thumbs and fat fingers.



Here's a quick evolution of the tab structure and filtering system.



Some screens of the final product.




Luckily, we got our friends Mobify to do our dirty work and within weeks the site was up and running.

We know you can't do everything you want on the mobile site yet, but we're hoping over time we can add more features. Like slogan submitting and scoring, which we just added. In the meantime you can always click the "full site" in the footer to go back to the old way.


Keep on the lookout for more mobile fun in the coming months!

20 Comments

squintygirl
author
squintygirl
date
on Feb 15, 2011
time
at 14:12:13

lol @ slogan page

squintygirl
author
squintygirl
date
on Feb 15, 2011
time
at 14:14:47

Except for some odd code wallpapering the site, I'm enjoying using it.

amanitium
author
amanitium
date
on Feb 15, 2011
time
at 14:18:31

doesn't work on my Pocket PC.

nathanwpyle at gmail.com
author
nathanwpyle at gmail.com
date
on Feb 15, 2011
time
at 14:18:53

Great work.

I know how big that project must have been / be, so congrats!

rhythmdev9
author
rhythmdev9
date
on Feb 15, 2011
time
at 14:24:23

I was farting around at an Apple Store this weekend and visited the mobile site for the first time. Its mega badass, and has me even more excited for the day I can cut ties with this useless Blackberry.

dschwen
author
dschwen
date
on Feb 15, 2011
time
at 14:41:00

Awesome work. The site turned out great!

pilihp
author
pilihp
date
on Feb 15, 2011
time
at 14:57:23

4:20 PM

gumbolimbo
author
gumbolimbo
date
on Feb 15, 2011
time
at 15:02:59

I like the results, and knowing that converting to mobile isn't easy, I'll be gentle and patient with everything that is still in development.

2 little things though:

1. css visible on top of the page on my iThing
2. Ireally miss being able to read the comments on a sub that's up for scoring, and love to see that worked in somehow. (perhaps by making "comments" (the amount) clickable?

Chipmnk
author
Chipmnk
date
on Feb 15, 2011
time
at 15:05:50

"It's always 4-tweedy somewhere."

valorandvellum
author
valorandvellum
date
on Feb 15, 2011
time
at 15:07:00

^I agree with gumbolimbo! Also, there's no "I'd buy it" for voting.

But the site looks slick!

myteemo
author
myteemo
date
on Feb 15, 2011
time
at 15:16:06

I'm really liking the new mobile site. Great work guys!

Besides not being able to comment or '$' a design, it would also be nice to have a zoom feature.

Spammy
author
Spammy
date
on Feb 15, 2011
time
at 15:48:54

I really wish it would show up on my Blackberry.

valorandvellum
author
valorandvellum
date
on Feb 15, 2011
time
at 16:04:59

I wish it would dispense lollipops and magic. Can you guys do that?

d3d
author
d3d
date
on Feb 15, 2011
time
at 16:09:35

the lack of a $ is mental. you guys are mental.

Monkey X
author
Monkey X
date
on Feb 15, 2011
time
at 16:44:10

Pretty amazing and amazingly pretty

Mrcoffeebean
author
Mrcoffeebean
date
on Feb 15, 2011
time
at 17:15:46

This is amazing! But I still can't log in the phone site.
Who know that when the 20% discount ends?

ilovedoodle
author
ilovedoodle
date
on Feb 15, 2011
time
at 18:32:57

great work guys!

ben chen
author
ben chen
date
on Feb 15, 2011
time
at 19:01:43

good job threadless!!!

foxtrotyankee
author
foxtrotyankee
date
on Feb 16, 2011
time
at 04:51:15

Great Job, I'd like to add however, the normal threadless site is a bit borked on iPad, it displays a whole page of back end code which you have to scroll down past before showing the site properly...

palitosci
author
palitosci
date
on Apr 29, 2011
time
at 15:15:13

=)